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Why the Beijing Olympics Belong to Nike, not Adidas »

Posted by: nightcrawlerX 1 month, 2 weeks ago

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More than just using China for cheap labor to supply the rest of the world with their gear, Nike has established itself as a cultural icon with leverage within China itself, and nowhere is this more clear than with the upcoming Olympic Games.

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Charlson1 month, 2 weeks ago

Just can't get excited about the Olympics anymore. No longer is it only for amateurs but professionals too. And with all the doping and performance enhancing drugs, talent and skill is no longer the dominant characteristic of Olympic athletes. As for Nike, it's a company that has long exploited third world countries for cheap labor, and is due some payback sooner or later.
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globalwarmer1 month, 2 weeks ago

We could use a little more fordism here.
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wujian1 month, 1 week ago

Nothing different for Both Brand.
Maybe in this time, Nike will take a place.
But for Adidas , their place in the world cup football!
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