How Companies Fake Authenticity »
Posted by: MoneySaverGirl 1 year, 3 months agoOverloaded by sales pitches, consumers are gravitating towards brands that they sense are true and genuine. But some companies have found if they lack authenticity, they can simulate it instead. Fast Company takes a look at this growing trend of "fake authenticity." Do you know the truths behind these companies' marketing ploys and other
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