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Investing With a Green Conscience
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Investing With a Green Conscience

Money – Environmentalist and socially responsible investor Beth Jones is convinced that a strong economy and a clean environment are compatible objectives. Here's why.

Tags: environment, social responsibility, investing, economy

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Her goal may be noble but I find it strange that a financial article provides no quantitative measure. How do her reults compare to traditional benchmarks. She may have out performed the investments that were recomended to her but what were they, Enron? This would be very easy for someone to do or recreate. If her financial achievements were as the article claims she has really missed an opportunity to persuade people, which is what the goal of the article is. As the expression goes, "Money Talks ........"

The article states that she worked for the environmental group Greenpeace. This does not help her credibility with most people who read financial articles which puts an additional burden upon her to support her claims.

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She didn't say what fund or securities shes invested in. So how can they do a comparison? I think the whole article is about people who want to invest in environmentally and socially responsible companies that there is a way to do it.

What do you have against greenpeace, 2Labs?

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"She didn't say what fund or securities shes invested in."

My point is that she claims that one can achieve results that are as good or better than the traditional investments. I don't know how often you read financial articles but it is common to provide quantitative support like, (during the period 01/01/2006 12/31/06 GREENFUNDX had a yield of X% relative to benchmark Y during the same period.) Anyone can claim success, but when somebody doesn't despite the information being so increadibly easy to obtain it begs the question as to why the information wasn't provided.

What do I have against Greenpeace? Everything. They very much are motivated by their emotions and their politics go against my lifestyle. I believe that everything on this earth is a natural resouce from whales to cougars to ants and they should be managed with sound science not emotions.

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When the value of the natural environment we depend upon to thrive as a species becomes more intrinsically important than just numbers on business spreadsheets, we will find a revolution of co-mingling Earthen understanding bursting forth to take us in the right direction once more.

We might even rediscover what it's like to take a breath of fresh air.

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